Seriously... Put it in 2x
(I explained everything in here)
Everything you need to turn signups into deposits. Ready to launch.
The 3 reasons you are not making way more money through emails
That means a lot of your traders are not even seeing what you send them.
The promotions tab is one step away from invisible. If your emails land there instead of the primary inbox, most people will never open them.
Less people seeing your emails = less deposits. Simple as that.
Go through the last few emails you sent.
Do they talk directly to the trader like you actually want to help them? Or do they read like a corporate announcement that nobody asked for?
This costs you more than you think. The people reading these are real humans. If you're not helping them, they stop trusting you.
Less trust = less deposits.
This is happening because you are sending the same email to everyone.
Someone who just signed up should not get the same email as someone who has been trading with you for 6 months. A person who hasn't verified yet shouldn't be getting promotional campaigns. But right now, they are.
There are specific customer flows that can tie down to the exact individual. How long they've been trading, their deposits, country, region, trading pair.
The more targeted the message, the more money it makes.
Right after someone signs up, they haven't verified yet. These emails are designed to get them to complete KYC so they can actually start using the platform.
Subject: quick one about your darwinex setup
Preheader: the first step is usually the one that gets skipped
Hi {{first_name}},
Noticed you signed up but haven't finished verification yet. Happens all the time.
Darwinex asks for ID documents because we're regulated by the FCA in the UK and the CNMV in Spain. Both regulators require KYC before we can hold client funds. Standard stuff, but it does mean you can't do much on the platform until it's complete.
What the verification actually unlocks is this.
You can fund the account. You can open a live MetaTrader or IBKR account. Once you've got a month of trading history, or if you import an existing MetaTrader track record from another broker, you can create a DARWIN. From there, you can enter DarwinIA for seed allocations up to €500,000 a month for top performers.
None of that is accessible until KYC clears.
The process usually takes 24 to 48 hours once you upload the documents. You'll need proof of ID, proof of address, and a basic set of questions about your trading experience. The platform walks you through it.
Coming up tomorrow: what actually happens after you're verified, so you can plan the next steps.
Speak soon,
Danilo
Subject: what unlocks once you're verified
Preheader: the part most new users don't realise is included
Hi {{first_name}},
Quick follow up.
If KYC still isn't done, here's what you're missing out on. Not a sales pitch, just a map.
Once verified, you can fund your account and open one of two trading paths.
MetaTrader 4 or 5 for forex and CFDs on indices, commodities, and a handful of crypto pairs. This is the usual forex setup, but with one extra feature. After about a month of trading, or instantly if you import an existing MetaTrader track record from another broker, you can create a DARWIN. That's our investable index wrapper, and it's the main reason people come here.
IBKR integration for stocks, futures and ETFs. You trade on real exchanges like CME, CBOE, EUREX. The DARWIN layer bolts on top. If you already have an Interactive Brokers account, you can move it over without new paperwork.
On the investor side, if you'd rather allocate capital than trade, you can start investing in existing DARWINs from €200. There are over 3,000 investable indices on the platform. The Darwinex risk engine keeps volatility standardised across them, which means you can compare strategies on return alone.
All of that sits behind the verification step. It's usually a 24 to 48 hour window once documents are uploaded.
Tomorrow, the last email. The one that actually tells you where to click.
Speak soon,
Danilo
Subject: last nudge on finishing your verification
Preheader: the three documents and the 24 hour window
Hi {{first_name}},
Last email on this thread.
If you're going to finish verification, now's the time. Here's exactly what you need.
Proof of ID. Passport, national ID card, or driving licence. Clear photo, all four corners visible.
Proof of address. Utility bill, bank statement, or government letter from the last three months. Your name and address need to be legible.
A short questionnaire. Trading experience, risk tolerance, source of funds. Honest answers are faster than perfect answers. The regulator doesn't need you to be a pro, they just need you to have thought about risk.
Upload those three and the process usually wraps in a day or two.
One thing worth saying plainly. The DARWIN ecosystem rewards track record length. Every month you delay is a month that doesn't show up in your DarwinIA rating later. If you're thinking "I'll come back to this when I have more time," that's the usual reason people end up finishing verification six months after they meant to.
You don't need to trade the day you verify. But verified means the clock can start when you're ready.
If you hit a wall on any step, reply and tell me where. I read these myself.
Speak soon,
Danilo
Now that they're verified, it's time to actually onboard them. These emails walk them through the platform, build trust, and get them to make their first deposit.
Subject: welcome to darwinex, here's what you can actually do here
Preheader: a quick map of the platform before you log in
Hi {{first_name}},
Glad you're in. Before you click around, here's what Darwinex actually is in one paragraph.
We're a London broker regulated by the FCA since 2014. We run MetaTrader and IBKR accounts like any other broker. The twist is this. You can turn your trading strategy into a thing called a DARWIN, which is an investable index. Investors put real capital behind it. We split the performance fee with you.
Three things are worth knowing from day one.
Your funds sit in segregated accounts at Santander and Natwest. You also have up to £85,000 in FSCS protection, plus extra cover through Lloyd's of London.
You can trade forex, CFDs on indices and commodities, 800 US stocks, 100+ ETFs, and futures. IBKR handles the exchange side. We handle the capital attraction side.
If you already have a track record elsewhere, you can import it. We read the history and build your index quote from there. That usually saves months of waiting.
Coming up tomorrow: the account options, and which one fits you without overthinking it.
Speak soon,
Danilo
Subject: why we built darwinex the way we did
Preheader: the short version of a long thesis
Hi {{first_name}},
Most brokers make money when you lose. That's the uncomfortable truth behind the retail CFD business.
We got tired of that setup.
Darwinex was founded in March 2012 with a different idea. What if the broker made money when the trader made money, because real investors were behind the strategies? You trade. Your returns build a track record. The track record attracts capital. You get paid when the capital grows.
That model is called the DARWIN. Think of it as a wrapper that turns your strategy into an index, with a ticker, a quote starting at 100, and a risk algorithm that keeps volatility in check.
The feature is the wrapper itself. What it does for you is this. You don't need asset management licences to take outside money. We carry the FCA cover. That means you can legally earn a 15% success fee on other people's profits without building a fund from scratch.
So far, DARWIN providers have been paid more than €4M in performance fees. Over $55M is allocated across DARWINs today, with more than 3,000 investable indices live on the platform.
Tomorrow I'll walk you through the two ways to actually plug into that capital flow.
Speak soon,
Danilo
Subject: two paths here, pick the one that fits
Preheader: mt4 or ibkr, depending on how you like to trade
Hi {{first_name}},
There are two real entry points into Darwinex. Most people miss one of them because the site doesn't push it hard.
Path one: MetaTrader 4 or MetaTrader 5 with Darwinex.
This is the classic setup. You trade forex, CFDs on indices, commodities, crypto. Fund your wallet, open the trading account, trade for about a month so our algorithm learns your habits, then you're eligible to create a DARWIN. If you already have a live MetaTrader history at another broker, you can import it and skip most of that wait.
What this buys you. Access to our full forex and CFD offering, FIX 4.4 API, Python and ZeroMQ bridges if you run systematic strategies, and co-located servers at Equinix LD4 in London. In plain terms, that's the data centre where most serious forex liquidity sits.
Path two: Interactive Brokers through Darwinex.
Here you trade stocks, futures, ETFs on real exchanges like CME, CBOE, ICE, EUREX. IBKR handles execution. Darwinex bolts on the DARWIN index layer so the same account can attract outside capital.
If you already have an IBKR account, you can move it over and keep your pricing. You don't need a second set of paperwork.
Tomorrow: how the pricing actually works, including the part where skilled traders pay less.
Speak soon,
Danilo
Subject: the part where better traders pay less
Preheader: talent-linked pricing explained in plain english
Hi {{first_name}},
Most brokers reward volume. Trade more lots, pay less per lot. Simple enough.
Darwinex does it differently. We reward skill.
Every strategy on the platform gets scored by a proprietary metric called the D-Score. It measures the odds of a strategy winning going forward, independent of how much you trade. High D-Score means your strategy looks robust.
Here's how that maps to cost.
If your D-Score is above 60, you get a 40% discount on commissions.
If it's between 55 and 60, you get 20% off.
That means a small algo running low volume but with tight risk and a clean equity curve pays less than a high-volume account that churns trades. The idea is that good strategies attract investor capital, and investor capital is where we both make money, so it's in our interest to keep good traders trading.
The professional client side is a different track. If you qualify under FCA rules, you can get pricing from $1.5 per lot per order, plus a rebate scheme that returns up to 40% of monthly commissions based on volume tranches. That's useful if you run size.
On the DARWIN side, all indices trade at wholesale brokerage rates, which tend to be around 60% cheaper than retail. That's part of why the 15% performance fee is worth more than it sounds.
Tomorrow: the seed capital programme. This is the piece that makes Darwinex different from everyone else.
Speak soon,
Danilo
Subject: how the darwinia seed programme works
Preheader: up to €500,000 a month if your strategy earns it
Hi {{first_name}},
This is the email most traders remember.
DarwinIA is our monthly seed capital programme. Once your DARWIN is live, you can apply. There are two levels.
SILVER. Entry point. You need a rating of 75 or higher on our proprietary score. That rating looks at track record length, current month return, cumulative return over the last five months, and the maximum drawdown over the last six. If you clear the bar, you get a minimum allocation in euros. If you beat the other traders that month, the allocation scales up. The seed sticks for three consecutive months.
GOLD. The next tier. You need a track record of at least eight months and you have to meet specific criteria on return, return over drawdown, and max drawdown with minimum return. Once you're in, the top performer in a given month can receive up to €500,000 in allocation. Allocations run in six-month periods, so consistent top performance could stack up to €3M over time.
The feature is the seed itself. What it means for you is this. You don't need to raise capital, post on Twitter, or run paid ads. If the strategy works, the platform sends capital toward it. You earn 15% of the profits generated on that allocation, paid quarterly on a High-Water Mark basis.
The minimum live equity to participate is $1,000.
Tomorrow: the IBKR side, because stocks and futures traders often assume DarwinIA only applies to forex.
Speak soon,
Danilo
Subject: stocks and futures traders, this one's for you
Preheader: you don't need to switch platforms to attract capital
Hi {{first_name}},
One of the most common things I hear from IBKR traders is this. "I already have my broker. Why would I move?"
Fair question. Here's the honest answer.
You don't have to move. You can keep your Interactive Brokers account exactly as it is and still use Darwinex to wrap your strategy into a DARWIN. The pricing on the IBKR side stays the same. The paperwork is minimal.
What you gain is access to our capital machinery.
Your DARWIN generates revenue from three sources.
Seed capital from DarwinIA, the programme I walked through yesterday.
Investor capital from our platform. We expose indices to our investor base. You collect 15% of the profits, paid quarterly.
Investors you introduce yourself, through Darwinex Pro. This is a white label setup where you approach investors with your own brand and pricing, while we handle the regulatory cover.
The assets side is broad. Eligible DARWIN assets include 800 US stocks, the most liquid futures on CME, CBOE, EUREX and ICE, plus over 100 ETFs. Long and short, both directions.
If you're a short-term trader working both sides of the US market, this setup tends to fit well. The risk engine handles volatility equalisation across indices, so your DARWIN becomes apples-to-apples comparable to other indices on the platform. That matters when investors are scanning for strategies to allocate to.
Tomorrow: trust signals. The parts most traders don't check before opening an account, which turn out to matter when something goes wrong.
Speak soon,
Danilo
Subject: the stuff you only care about when something goes wrong
Preheader: regulation, deposit cover, segregation
Hi {{first_name}},
Nobody thinks about broker safety until the day they need it.
Here's the Darwinex setup, laid out plainly.
The legal entity is Tradeslide Trading Tech. FCA regulated in the UK since May 2014 under firm reference number 586466. Also CNMV regulated in Spain since June 2022. That's two regulators with skin in the game.
Client funds sit in segregated accounts at Tier 1 banks. In practice that means Santander and Natwest handle custody. Your money is not commingled with company operating funds.
Eligible UK clients get FSCS deposit protection up to £85,000. On top of that, there's excess cover underwritten by Lloyd's of London, which extends protection beyond the standard FSCS cap for qualifying cases.
For the trader path, this matters because your DARWIN is effectively your trading reputation on the platform. If the broker wasn't stable, the whole thing would be built on sand. FCA oversight, segregated custody, and insurance cover mean the track record you're building here has durable infrastructure behind it.
The office is at Level 39, 1 Canada Square, Canary Wharf, London. Around 60 employees across the UK headquarters and a development team in Spain. Founded March 2012. Over ten years trading history as a company, which usually tells you the business model holds up.
Futures, stocks and ETFs come with a caveat. They don't have negative balance protection. So if you're using leverage on those products, losses can exceed your deposit. Worth knowing before you size up.
Tomorrow: the last email. This one's about getting started cleanly.
Speak soon,
Danilo
Subject: ready to create your darwin, here's the short path
Preheader: the fastest way from signup to live index
Hi {{first_name}},
Last email in the sequence. This one's direct.
If you've read the previous seven, you already know what Darwinex offers. The question now is where you start.
Here's the shortest path I can give you.
Step one. Log into your Darwinex account.
Step two. Pick your route. MetaTrader for forex and CFDs, or IBKR if you trade stocks, futures, ETFs. If you already have a live MetaTrader account somewhere else, import the history. That can knock months off your ramp.
Step three. Fund the account. The minimum for DarwinIA participation is $1,000 in live equity. The minimum for investing in DARWINs as an investor is €200, if that path interests you later.
Step four. Trade for a month, or import the track record so your DARWIN can be created faster.
Step five. Create the DARWIN. Apply to DarwinIA. Let the platform do the capital attraction.
One thing people tell themselves is "I'll wait until my strategy is ready." In practice, the strategies that score well in DarwinIA aren't the fancy ones. They're the ones that ran for months with modest returns and tight drawdowns. Waiting until you feel ready usually means waiting forever.
Start the live account when you're ready to let the track record start building.
Ready when you are.
Speak soon,
Danilo
This is where most brokerages completely drop the ball. They get the trader signed up, verified, onboarded... and then go silent. No value, no updates, nothing. It's the equivalent of going on a great first date, getting her number, and then ghosting her. And wondering why nothing happened.
This is where you start making your emails addicting. You give traders real value on a consistent basis so they keep choosing your platform over every other option. The 3 campaigns below are designed to do exactly that.
These can be used for the next 2 days or they won't make sense!
These can be used for the next 2 days or they won't make sense!
Most brokerages average a 20-30% open rate on their emails. We more than double that. We average a 55% open rate, which means over 200,000 people per month open our emails and are addicted to them. All while every email is reaching the individual traders of this broker.
Another video showing our results:
We will do the following for completely free:
I will personally audit your current entire e-mail process and tell you every single fix and point of improvement you should be making regarding email marketing, brand, direction and email tech
The stuff I just created? You do not have to worry about it. I will set it up for you fully. The campaigns, the flows, optimized and ready to launch. We do this within 24 hours.
ALL YOU NEED TO DO IS BOOK A 10 MINUTE CALL WITH ME
You walk me through your process. I give you a full audit and set everything up. Done.
I MEAN IT LIKE I'VE SAID IT,
LEAVE YOUR CREDIT CARD AT HOME
or email us at danilo@aimcompany.co
(and the process that has made our clients over 7 figures in deposits)
(we take care of the whole email marketing side)